Wired’s got a good post talking about the future of movies and why you can make money by giving something away is no longer radical.

“Thanks to Gillette, the idea that you can make money by giving something away is no longer radical. But until recently, practically everything “free” was really just the result of what economists would call a cross-subsidy: You’d get one thing free if you bought another, or you’d get a product free only if you paid for a service.” [Wired]

Chris Anderson is editor in chief of Wired magazine, a position he has held since 2001 and the author of a book that discusses this type of economy. The book is titled the The Long Tail. You can also watch the following video.

Technorati Tags: futurism, digital

Share on Facebook