As our regular readers noticed, we post vintage ads on a regular basis. Here is a book that inspires us. It contains ads from the early 1900s—many of which haven’t been seen since then.

“Sales pitches were earnest and friendly; beer, for example, was billed as “The Evening Glass of Cheer” and toothpaste was described as “Delicious Ribbon Dental Cream”—perhaps not the catchiest slogans, but they were on to something. The American consumerist boom of the 20th century was just beginning and advertising was getting its sea legs. From motorcars to hair tonics to steamship cruises to Coca-Cola (”After the theatre drink a glass… it relieves fatigue”), America was peddling its wares in style and setting an example of how to advertise in the modern age.” [Amazon]

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